Deep Focus CEO Ian Schafer Set To Deliver Opening Keynote At LBM Summit

More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC.  It was announced today that Ian Schafer will deliver the opening keynote to discuss how marketers must change the way they think about connecting to consumers using location-based services. Schafer will address how Location-Based Services are enabling marketers to …   Read More

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More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC.  It was announced today that Ian Schafer will deliver the opening keynote to discuss how marketers must change the way they think about connecting to consumers using location-based services.

Schafer will address how Location-Based Services are enabling marketers to migrate from a publisher mindset to a platform mindset in a media landscape without traditional inventory, where impressions are overtaken by value exchanges.  Adding location to the mix changes the entire dynamic for marketers, which requires a new approach and outlook on how to market to consumers in this evolving landscape.

“Location Based Marketing is quickly becoming one of the most powerful tools brands can use to add significant value for their consumers, become wiser about their habits, and deliver more relevant messaging,” said Ian Schafer, CEO of Deep Focus.  “The Location Based Marketing Summit brings together the brightest minds from all corners of the industry to discuss how we can harness the power of digital and mobile media to move people in the physical world, and bridge the divide between online and offline experiences.”

Any Mobile Marketing Watch readers who wish to attend the event can take advantage of a $250 instant discount off the current published rate of $695 by using the promo code “MMWVIP” during registration.

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1 comment

  1. @millerwright

    Yesterday I attended a conference in Silicon Valley, sponsored by TheWhereBusiness, called The Location Business Summit USA. It drew a crowd of about 100 executives from the LBS ecosystem including a great cast of speakers (see the list at http://www.thewherebusiness.com/locationbusinesss

    The focus seemed to be on network-based LBS. Carriers are in the game for sure! Rip Gerber, CEO of network-centric location enabler, LOC-AID Technologies, had a very interesting take on location and tracking. His messages were: LIFE, DEATH and the FUTURE. Network-based location info is breathing new life into LBS, location-based social networking companies will die and eventually evolve into just a handful, and the future is about predicting where people and devices are going. Not sure if I agree with it all but the guy is definitely an interesting speaker.

    I think one word all in the conference agreed on was the word “monetization”. Network-based LBS is going to explode and enterprises that figure out how to capitalize on this emerging trend are going to see huge profits. All in all — very focused and lively conversations which we will most likely see repeated over the next year.

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