More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC. It was announced today that Ian Schafer will deliver the opening keynote to discuss how marketers must change the way they think about connecting to consumers using location-based services.
Schafer will address how Location-Based Services are enabling marketers to migrate from a publisher mindset to a platform mindset in a media landscape without traditional inventory, where impressions are overtaken by value exchanges. Adding location to the mix changes the entire dynamic for marketers, which requires a new approach and outlook on how to market to consumers in this evolving landscape.
“Location Based Marketing is quickly becoming one of the most powerful tools brands can use to add significant value for their consumers, become wiser about their habits, and deliver more relevant messaging,” said Ian Schafer, CEO of Deep Focus. “The Location Based Marketing Summit brings together the brightest minds from all corners of the industry to discuss how we can harness the power of digital and mobile media to move people in the physical world, and bridge the divide between online and offline experiences.”
Any Mobile Marketing Watch readers who wish to attend the event can take advantage of a $250 instant discount off the current published rate of $695 by using the promo code “MMWVIP” during registration.