Dealertrack and Hyundai Motor America have just announced a new partnership supporting Dealertrack and its Dealer.com digital marketing solution as endorsed providers in the Hyundai Dealer Digital Marketing Program.
According to the formal announcement, the partnership helps Hyundai dealers in the United States to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.
MMW was told that the Hyundai Dealer Digital Marketing Program, which is available to all 830 Hyundai dealers in the United States, “was created to deliver certified and proven digital marketing tools, services and solutions directly to its dealers while simplifying the car buying process for Hyundai customers.”
“The partnership with Dealertrack will allow our Hyundai dealers to leverage Dealertrack’s connected digital marketing solutions to bring more efficiency and value to the shopping and purchasing processes,” said David Tourtlotte, senior group manager of Retail Marketing at Hyundai Motor America. “At Hyundai, we focus on providing an empowered automotive shopping experience to ensure all touch points with our brand – from online to in-store – are positive and rewarding.”