On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic partnership” with DDB Chicago, part of the global advertising agency network, DDB Worldwide.
Details shared by the new mobile partners indicate that Celtra and the DDB Chicago team will offer their clients “highly innovative” rich mobile advertising experiences.
This effort comes at a great time for leading and emerging brands alike, all of which are increasingly turning to their creative agencies for mobile-specific creative that boosts overall awareness and engagement with touch, utilizing mobile video, location-based, social, gaming and other features.
With access to Celtra’s market-leading AdCreator 3, a rich media ad production, delivery and analytics platform, DDB Chicago will now provide native and immersive brand experiences to more effectively engage mobile customers, tapping into tremendous growth potential within the mobile advertising industry that continues its rapid expansion.
“We’ve realized the necessity to expand creative capabilities into mobile and are excited to partner with an industry leader like Celtra,” says DDB Chicago’s SVP and Director of Mobile, Dirk Rients. “Through the use of Celtra’s AdCreator 3 platform, our teams can more quickly and efficiently develop highly engaging mobile experiences for our clients.”