Datonics, SiteScout Partner to Boost Behavioral Ad Targeting

Datonics, SiteScout Partner to Boost Behavioral Ad TargetingDatonics has just announced a new partnership with SiteScout to allow marketers to more precisely target potential customers using Datonics’ data points through SiteScout’s global real-time bidding (RTB) platform.

Datonics’ data includes more than 350 pre-packaged segments, and is based on more than 180 million monthly unique users searching for various products and services.

By utilizing this data, the companies say, marketers can engage directly with the audiences that are most likely to respond to their offering.

“We are excited to be working with SiteScout to provide its thousands of advertisers access to our unique and proprietary search, purchase-intent, and life-stage data segments, as well as an unlimited number of custom keyword-derived segments,” says Michael Benedek, CEO of Datonics. “Data is a key differentiator in digital advertising.  Datonics builds high-performing, proprietary data sets and we look forward to helping SiteScout’s advertisers maximize the performance of their campaigns.”

SiteScout provides access to more than 21 billion display ad impressions every day, on the web and on mobile devices.

“SiteScout has always been about empowering marketers, agencies and advertisers, with an accessible programmatic ad buying platform. By integrating Datonics data into our platform, we offer the ability to more precisely target ads, thereby providing better performance,” adds Paul Mokbel, SiteScout Founder and CEO. “We’re excited to work with Datonics and make their proprietary data available to our clients.”