Whenever a potential issue stands to be “solved” by a new solution, people take notice.
For that reason, all eyes are on DataXu today. The provider of programmatic marketing software recently announced the launch of OneView, a new technology that enables cross-device data management, targeting and measurement.
The company says it solves cross-device management with the launch of OneView.
“We’re at the beginning of a new era in cross-device audience management, with huge benefits accruing to the brands and agencies that do it well,” said Sean Corcoran, SVP, Director of Digital Media and Social Influence at Mullen. “What I love about DataXu’s OneView technology is that it gives marketers complete transparency into the data — the sources, the linkages and the uses — and then gives them check-box simple tools to configure.”
OneView is unique in its approach to protecting brands and their target consumers by providing complete transparency around and control over which data sources are being used with check-box simple controls to tailor data usage. Global marketers can use these controls to ensure compliance with local privacy laws and corporate policies while maximizing the allowable use of data. Finally, OneView honors real-time consumer opt-out consistent with all industry standards.
“We’ve entered the era of people-based marketing and the brands that embrace this leap will enjoy a real competitive advantage,” says Mike Baker, DataXu CEO. “But the benefits of this kind of data management carry risk for the brands that don’t have full visibility into the data they’re using, or the control to manage those sources appropriately. With OneView’s visibility and data management capabilities, marketers can amplify their data while maintaining and increasing consumer trust.”
To learn more about OneView, click here.
