DataKinetics, a known leader in data performance and optimization solutions, is launching a new company named omNovos.
The impetus was DataKinetics’ desire to create a company offering a full complement of omni-channel customer engagement solutions to Global 100 retail companies.
“As a new company, omNovos has already begun its trajectory with an impressive group of professionals, including a full division of data connectivity experts, marketing automation professionals, and senior application developers — all to further extend DataKinetics’ offerings from the global financial space to the world of large retail companies,” the company tells us. “And what better management team could omNovos have than DataKinetics’ management team with its in-depth experience in the industry and marketplace.”
omNovos will have three options for retailers, including “payNovos” (a Mobile Retail Application for Customers and In-Store Staff that enables customers to engage their favorite retailers in a fully bi-modal manner); “veloNovos” (a leading-edge approach to Omni-Channel Sales and Marketing Automation); and “dataNovos” (a comprehensive Data Connectivity Professional Services offering).
“Though many may see this as a bold new step, we see this as nothing more than a logical extension,” explained Allan Zander, CEO of DataKinetics and omNovos. “DataKinetics has been creating this type of ecosystem for the largest banks in the world for decades — we are now simply extending this vast knowledge of global finance to the retail space.”
New forms of engagement are necessary, agreed Larry Strickland, Chief Product Officer of DataKinetics and omNovos.
“With the advent of mobile devices, paired with traditional desktop computing, people now engage the world in an entirely different way,” said Strickland. “This includes how we collectively interact, share our thoughts and experiences, and how we expect people to interact with us. Pair this new world order with that of an omni-channel environment and the concept of sales and marketing changes dramatically.”