Data Sharing is a 'Bunch of Blarney' to Consumers

Data Sharing is a 'Bunch of Blarney' to ConsumersJust in time for St. Patrick’s Day, a new report shedding light on how consumers view data sharing is getting the attention of marketers today.

“Consumer sentiment around data sharing can leave marketers straight out of luck,” says James Arnot of DMN. “Eighty-seven percent of consumers would click a ‘Do Not Track’ button if made available, and 30% would pay a 5% premium if it would guarantee them that their data wouldn’t be collected.”

So what must today’s digital marketers understand about the rapidly evolving consumer opinions of data sharing? Check out the infographic from Communispace shared below to learn more.