The marketing team behind the NBA’s Dallas Mavericks has entered into a new partnership with Txtstation Mobile Marketing to follow the lead of other professional sports franchises that have delved into mobile marketing.
The new partnership has been forged to help engage fans with a comprehensive campaign that aims to facilitate greater interactivity between basketball fans and all aspects of the Mavs’ ballclub.
Mavs fans will be able to interact with the team in-arena and on game broadcasts via their mobile phones, and in turn, the Mavericks will encourage participants to join their mobile text club.
Txtstation will use its proprietary technology to produce real-time, interactive HD graphics for games at American Airlines Center.
According to representatives for the Dallas Mavericks, fans will now have their voices heard via live polls and the ability to participate in picture- and text-to-screen features. Text messaging polls on the club’s local television broadcasts will also be open to fan and viewer participation.
After all, what would such a program be without text alerts?
In addition to on-screen interaction, fans can remain in direct contact with the team by signing up for text alerts. Txtstation and the Mavericks have created a variety of text clubs, allowing fans to customize what updates they want to receive. Fans can sign up via text messaging on their mobile phones or online.
“The Mavericks are constantly looking for new ways to entertain fans and Txtstation’s 360-degree approach and real-time mobile solutions provide us with effective messaging options,” said Paul Monroe, Vice President of Marketing and Communications for the Dallas Mavericks. “Txtstation are experts in mobile and video production, and have a unique technology.”