On Monday, MMW learned that Dairy Queen has tapped the team at Mozido to launch its first ever mobile application pilot test.
This Dairy Queen app will go further than the basic QSR mobile payment application by integrating mobile payment and targeted marketing based on a sophisticated level of segmentation that will tailor offers and entice consumers to visit their local Dairy Queen.
Mozido will develop, host and maintain the Dairy Queen system’s first enterprise mobile payments platform that will support payments and promotions redemption at the counter and drive-through lanes.
Customers, we’re told, will be able to order directly from the table and Dairy Queen will use Mozido’s mobile targeted marketing and loyalty rewards solutions to design and deploy store-level marketing campaigns.
This means targeted offers and no more melting ice creams or standing in line for customers who want to enjoy their meal and then order dessert.
“More than 70 years ago, the founders of the Dairy Queen® system pioneered a new kind of soft serve treat,” says Tim Hawley, vice president of ADQ Marketing Communications. “The success of the DQ system is built on product innovation and service excellence. We selected Mozido as our strategic partner for its unique capability to deploy integrated solutions in mobile marketing and payment that enable the Dairy Queen system to provide personalized service excellence to our customers on their mobile phones. Mozido provides us with a highly flexible solution to extend and enhance our relationship with our loyal fans.”
The free DQ mobile app, powered by Mozido, will initially be available on iOS and Android smartphones.