If you thought Black Friday was big… today could be even bigger.
Today is what we call “Cyber Monday” – the digital equivalent of the sales bonanza unleashed on Black Friday.
According to data released by comScore over the weekend, online retail sales in the United States on Friday jumped 26 percent this year.
Although projections for Cyber Monday sales are all over the map, online and mobile sales today could be staggering, as no shortage of prominent retailers are rolling out gargantuan sales on their websites.
Fifty million Americans already visited online retail sites on Black Friday – 35 percent higher than just one year ago. According to a report Sunday from Reuters, “each of the top five retail websites saw double-digit gains in visitors versus last year, led by Amazon.com. Wal-Mart ranked second, followed by Best Buy, Target and Apple.”
“Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year,” comScore Chairman Gian Fulgoni said.
In 2010, Cyber Monday sales topped $1 billion, the single “heaviest day of online spending ever.”
Today’s sales, however, could prove even heavier.