Cyber Monday or Mobile Monday?

Are you shopping on your mobile phone today for Cyber Monday deals? Mobile phones are predicted to make an impact on retail sales this year. Cyber Monday shoppers are more frequently using their phones to make a purchase. The rise of Cyber Monday and growth...

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Are you shopping on your mobile phone today for Cyber Monday deals? Mobile phones are predicted to make an impact on retail sales this year. Cyber Monday shoppers are more frequently using their phones to make a purchase.

The rise of Cyber Monday and growth of mobile shopping is significant for mobile marketers. With more consumers turning to online and their mobile devices to shop and purchase items, there is a greater opportunity to target customers with marketing and advertising messages via mobile devices.

About 96.5 million Americans plan to shop online during this year’s Cyber Monday, up from 85 million in the prior year, according to Shop.org, the National Retail Federation’s online division. Of those shoppers, 3.8% will shop from a mobile device such as an iPhone or a Blackberry, according to Shop.org.

A small percentage of shoppers — 1.5% — say they will shop from another location such as a coffee shop or a friend’s house. The survey, conducted Nov. 26 through 28, 2009 by BIGresearch, suggests that 41.5% of Cyber Monday shoppers plan to hit the Web early in the morning. About 38% expect to shop late morning, 32.9% will shop in the early evening, and 22.7% will shop in the late evening.

Cyber Monday is gaining traction compared to the in-store traditional Black Friday of the week earlier. A recent survey found that 87.1% of retailers will have a special promotion of Cyber Monday, up from 83.7% last year and 72.2% in 2007.

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