In a conversation with James Citron, the founder and CEO of MMS-video messaging provider Mogreet, we discussed the future of mobile video monetization and Mogreet itself — which is the only company around that currently provides true, cross-carrier MMS video messaging.
In an interview with Citron at this year’s MMA Forum in Los Angeles, I asked what the future held for Mogreet as a quickly growing mobile company. The main strategy, which has yet to be formally announced, is globalizing its current platform to take on worldwide markets. Citron indicated that the company will soon serve over 175 countries around the world, connecting brands with a truly global audience. As such, the company will soon provide a truly cross-carrier platform for wide-reaching mobile video messaging and advertising.
An interesting part of our conversation was the role Mogreet plays in engaging consumers through mobile video, as well as convincing brands to enact a solid mobile video strategy. The latter is something Mogreet is doing very well. As a perfect example, Citron detailed a recent strategy that was proposed for a “major entertainment company” in which a campaign was setup to send brief mobile videos to opted-in subscribers direct from the characters of upcoming network TV shows. The messages would be sent just before the show airs to engage users and encourage them to tune it. It’s an excellent strategy and a highly unique concept that will undoubtedly be successful.
Citron indicated that traditional response rates from SMS average around 3-5%, while MMS (including video) typically averages 20% or higher. Mogreet is a clear leader in this space, and we’ll be following them closely, especially as they globalize their solutions.