Criteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)
MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.
The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
With its new cross-device capability, Criteo says it is empowering advertisers to engage consumers with personalized ads across any screen and device.
“Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalized ads directly to any device,” said Jason Morse, VP of Mobile Products at Criteo. “By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimization of post-click ROI that has generated $12Bn of sales for our customers over the last year.”
To learn more about what Criteo is up to, click here.