Cricket Rewards Raises the Bar for Mobile Loyalty Programs

Cricket Rewards Raises the Bar for Mobile Loyalty ProgramsCricket Wireless has just announced what it calls a new twist on the “traditional customer loyalty program.”

The company has just launched Cricket Rewards — the “only program of its kind” in the no annual contract space.

Cricket Rewards gives customers a super easy way to earn redeemable points through the things they do naturally like checking the weather, tracking their fitness, or just being a Cricket customer, the company said in a provided statement.

“Cricket Rewards is unlike any other loyalty program in the no-contract industry,” says Janna Ducich, vice president & CMO of Cricket Wireless. “We listened to our customers and delivered a program that is quick, easy, and fun – with lots of options for rewards. While other carriers charge you to belong to their rewards program or take loads of your time just to sign up or redeem, we don’t. We reward customers for simply doing what comes naturally. We reward you for being you.”