Cox Digital Solutions Creates Mobile Marketing Wing

The Cox media and digital empire is growing rapidly. And mobile will factor heavily in all future growth.

That was the announcement today by Cox Digital Solutions upon announcement of the launch of its first mobile offering, CDS Mobile, which will connect national brands to local audiences among quality local media and vertical content sites, in any market nationwide.

The Cox Digital network, if you’re unfamiliar, covers more than 2,600 sites today, including the Web properties of various regional newspaper, TV and radio stations held by major publishers and media companies.

Distinct from other mobile offerings, CDS Mobile connects advertisers and agencies with local media sites and national vertical content sites both in-hand and on-screen.

“Mobile is exploding, and we are there to monetize these growing local audiences in the best, most efficient way possible,” said Leif Welch, General Manager of CDS Mobile. “We are not just an average mobile provider. We are coming to the game with established partnerships in technology, data, and inventory that are going to position us to aggressively compete in the mobile advertising market.”

CDS Mobile, the company says, provides breadth in vertical content sites among more than 20 categories that are geo-targeted to match an advertiser’s specific target market. The technology behind CDS Mobile enables advertisers to deliver highly targeted campaigns using: geo-fencing, latitude/longitude, radius, device, carrier, and time of day.

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