Corporate Owned Smartphones on the Rise

Corporate Owned Smartphones on the RiseA steady increase in corporate purchasing through the first three quarters of 2013 suggests company-owned smartphones now sit an all-time high.

Deduced further from this reality is that enterprises are already rethinking how far BYOD will be allowed to expand.

According to Strategy Analytics’ latest business smartphone quarterly tracker, BYOD remains a fast growing trend within mobile enterprises that has pushed volumes of new personally-owned mobile devices to increase each quarter throughout 2013, which makes it even more remarkable that the portion of new smartphones purchased for business use that are corporate-owned also increased each quarter throughout 2013.

More than 35 percent of Q3 sales of smartphones used for business purposes were corporate-liable, compared to 32 percent in the same quarter a year ago, and 31 percent in Q1 2013, which is a significant jump considering the steady growth of BYOD volume and the expectations that the trend would go in the exact opposite direction.

In total, 73 million smartphones were purchased in Q3 either by business users directly, or by companies for their business users, representing a 34 percent increase over total business smartphone volumes a year ago.

“BYOD may very well be an unstoppable trend in many regions in the world, but the speed of its growth during a time when companies were still devising usage policies, discovering its management challenges and experiencing its impact first-hand, it’s not too surprising that some momentum would swing back to corporate-owned devices”, says Kevin Burden, Director of Mobility at Strategy Analytics.