Contest Takes Aim at Finding Most Effective Email Subject Line for Nonprofits

Contest Takes Aim at Finding Most Effective Email Subject Line for NonprofitsThis week, MMW was privy to details of a new partnership (two digital marketing blogs — the MarketingExperiments Blog and the Moz Blog — have teamed up) designed to help a nonprofit improve the effectiveness of its email marketing campaigns.

“The two blogs will be working with VolunteerMatch, a nonprofit organization that uses the power of technology to make it easier for good people and good causes to connect,” reads a provided joint statement. “They have launched a contest that invites marketers and writers to visit blog posts on MarketingExperiments or Moz and submit an email subject line that they think will be most effective for an email from VolunteerMatch.”

If you’re interested, the deadline for entries is next Tuesday, January 13th.
“For companies that are already effective at marketing, they face a significant challenge – how do you take something that works and make it even better?” explains Daniel Burstein, director of editorial content at MECLABS, parent company of MarketingExperiments and MarketingSherpa. “The answer is: you listen to what the customer really wants.”

We’re told the teams from MarketingExperiments and Moz will choose six to eight subject lines they think will be most effective and then test them with the VolunteerMatch audience.

The writer of the subject line that actually performs the best will win a ticket to MarketingSherpa Email Summit 2015 and a stay at ARIA Casino and Resort in Las Vegas.

“We’ll pick the finalists but the winner is up to the customer, which is how all marketing decisions should be made,” Burstein said. “By testing the subject lines, we’re essentially giving the customer a seat at the table so they can show – by their actions – what elements of VolunteerMatch Solutions are the most valuable.”

To learn more, official rules are available here.