With Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media and deliver the news consumers most desire.
Instant Articles is a live streaming app from Strimz, designed to benefit both mobile marketers, and news and media sites. Instant Articles has much faster load times than mobile articles found on media websites.
As profiled in depth by Mobile Marketer, Instant Articles offers interactive features such as maps, zoom features, audio captions, and autoplay videos. Some of their largest Instant Articles partners include National Geographic, BuzzFeed, NBC and The New York Times.
Marketers should also explore the new mobile-friendly tag Bing is adding to websites, as well as other cross-platform live streaming options. Yelp is even exploring more mobile options for consumers.
For more insight, check out the full report here.
