According to video advertising platform Videology, the greatest share of digital video ads being served in Asia-Pacific are for consumer goods, roughly 1/3 of the video ads being served.
Next in line came nonalcoholic beverages, approximately 21% of the 549 million video impressions served in Australia, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam during the second quarter of 2014.
These figures are only for Videology, of course, meaning that the overall picture of the industry in APAC countries is incomplete.
Because of their ability to brand consumer goods like beverages, digital video ads are an excellent option with the same branding clout delivered by TV commercials but delivered in the digital, and mobile, space.
At 17%, retail was in third place followed by healthcare at 5%. See the rest here.