Constant Contact, a well-recognized and formidable presence in the world of small business email marketing, is forging into the waters of mobile marketing.
Now serving some 450,000 small organizations worldwide, Constant Contact is launching new mobile marketing integrations through strategic AppConnect partnerships.
“These integrations,” says the company in a formal release hyping the new service, “will help small businesses and organizations build contact lists; manage promotions, events, and social media programs; and conduct quick, online surveys – all using mobile devices.”
“It’s clear that mobile is becoming a big part of marketing, and we’re working with our partners to make it easy, effective, and affordable for small businesses and organizations to be right on the forefront of this trend,” said Steve Johnson, vice president of Constant Contact. “Using our innovative online marketing tools and the new integrations with mobile apps, companies of all sizes can deepen relationships with existing customers while building new business pipelines.”
Constant Contact points to a recent survey which found that the most common single action after a smartphone search was to visit a store in person, while one in five US adult mobile phone users used their device in making a purchase in the last month.
According to Constant Contact, all of the mobile marketing integrations hyped in the announcement are available now.