Constant Contact, the popular email marketing solution provider, announced a new partnership Monday with WeReward, makers of a popular loyalty and incentive platform.
According to the details of the new coupling, the firms will work together to help merchants and product manufacturers increase customer loyalty and lifetime value through stronger relationships.
This integration, both companies announced, allows retailers and product manufacturers “to attract new customers through WeReward’s mobile application and grow these relationships beyond a check-in, through Constant Contact’s email marketing tool.”
Customers looking to see what the new integration is all about won’t have to wait long. The Constant Contact integration is already available through the Dashboard on WeReward.
“Consumers are moving away from traditional coupons and using mobile applications that allow them to save money by discovering new places and products the exact moment they need them,” says Steve Johnson, vice president at Constant Contact.
“By teaming up with Constant Contact, WeReward will deliver industry-leading online marketing tools in conjunction with their 21st-century, loyalty solution to help close the loop for businesses seeking to build long-lasting relationships with their customers,” Johnson added.
“What makes this partnership so exciting,” says Ted Murphy, founder and CEO of IZEA, Inc., the parent company of WeReward, “is how we can now take this one-step further by connecting the customer and business through Constant Contact’s powerful email marketing tool. This combination gives our users the ability to receive real time communications from their favorite businesses and products in a manner that is most convenient for them – through their mobile device, email, or both. For merchants, this represents the ultimate marketing solution – the opportunity to start an email and social media relationship with every person who walks in their store.”