Constant Contact Continues to Pile On New Mobile Marketing Tools, Services

There was a time in the not too distant past when the folks at Constant Contact chiefly focued on email marketing services. Now, the company has broadened its horizons and its services to become more than many current and former customers may realize.

Just this week, DIDMO – the architect of Magmito, a cross-platform mobile application creation solution – announced its new partnership with Constant Contact.

The companies will reportedly integrate their services, allow each firm’s customers to create and promote marketing campaigns through handheld devices.

In other words, Constant Contact is embracing mobile marketing to a whole new extent.

With this integration, Constant Contact’s half a million small business customers can create mobile apps to promote their businesses with Magmito and, with one click, automatically generate an email marketing campaign through their Constant Contact account featuring their app’s QR Code.

Conversely, DIDMO’s clients can easily register or use an existing Constant Contact account to further distribute and promote discoverability of their mobile content via email.

“More and more small businesses are connecting with customers through social media and email marketing, and mobile engagement is the next new frontier for them,” said Kevin O’Brien, director of the AppConnect Program for Constant Contact. “Today’s consumers are relying on their mobile devices more and more to find information. DIDMO’s mobile app creation tool gives our customers an easy and effective way to engage with mobile right from our Constant Contact MarketPlace.”