On Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform.
For Constant Contact, the acquisition isn’t a small one. With over two million users, Boston-based CardStar is a leading developer of mobile applications that extend the use of loyalty cards and mobile coupons among consumers.
According to Constant Contact, this newest acquisition will help the company continue to expand from a simple online marketing tool provider to a more sophisticated platform to help small businesses create and grow customer relationships.
As of this writing, no financial details of the transaction were revealed.
“The CardStar loyalty platform takes advantage of the anytime, anywhere nature of mobile – making it an excellent complement to our growing suite of engagement marketing tools for small businesses. CardStar’s unique mobile application is a natural extension of our brand, bringing consumers and merchants together before, during, and after the sale to help drive repeat business,” said Gail Goodman, CEO of Constant Contact.
CardStar’s employees will join the Constant Contact team, including CEO and Founder Andy Miller and CTO and Founder Danny Espinoza.
“We share a common goal of supporting businesses’ ability to grow by connecting with their customers,” Miller said today. “We are so pleased with CardStar’s success so far. Joining forces with Constant Contact accelerates our growth path and opens up new opportunities for small businesses to take advantage of our innovations in mobile, loyalty, and consumer technology.”