Connecticut Sun Engages Fans With Proximity Marketing

It was announced today that Ace Marketing has partnered with the Connecticut Sun WNBA team to install a Proximity Marketing network in the team’s Mohegan Sun Arena for its upcoming season. Once active, the Connecticut Sun will be the first professional sports team to offer a Proximity Marketing program to its fans at all home …   Read More

2323 6
2323 6

Connecticut Sun Engages Fans With Proximity MarketingIt was announced today that Ace Marketing has partnered with the Connecticut Sun WNBA team to install a Proximity Marketing network in the team’s Mohegan Sun Arena for its upcoming season.

Once active, the Connecticut Sun will be the first professional sports team to offer a Proximity Marketing program to its fans at all home games.  Through Ace’s Proximity Marketing technology, photos, video content, audio ringtones and various special offers can be delivered via Bluetooth or Wi-Fi to Sun fans on their mobile devices.

With such a large group of people converging on one location, proximity marketing makes a lot of sense for sports teams, and it’s surprising that it hasn’t been utilized more in the past.  “The Connecticut Sun is always looking for new and creative ways to reach out to our fans,” Vice President and General Manager Chris Sienko said. “This is unique and exciting new technology and it’s not been utilized in professional sports to this extent.”

Ace’s President, Michael Trepeta, explained why proximity marketing is such a good fit for the Connecticut Sun and any sports franchise for that matter; “over time, posters, banners and hanging signage become transparent to fans, whereas, Proximity Marketing breaks through the clutter and delivers rich content directly to their mobile device,” he explains.  “Fans now leave with content from their favorite team or player. It allows Sun fans the opportunity to receive special offers, discount and information they want, for free. Proximity Marketing delivers an interactive experience that will keep both sponsors and fans coming back.”

In this article

6 comments

  1. Jayne @ Connecticut 4G Wireless

    Hello, just stopped by doing some research for my Connecticut 4g website. Truly more information that you can imagine on the web. Not quite what I was looking for, but nice site. Have a nice day.

  2. Mobile Phones: the future of communication | John W Photography

    […] a restaurant, the airport, or a sports event). To illustrate this better, check out what the Connecticut Sun WNBA team is doing. Photos, video content, audio ringtones, and special offers can be delivered to fans at […]

  3. Rob Hendrick

    Roseanne – what kind of phone do you have?? You would be surprised at how many older model phones have this capability – the main reason they use Bluetooth and WiFi is that no matter what, it is COMPLETELY FREE to download anything on your phone. Sun fans will hopefully receive cool wallpapers, highlight videos, and ring-tones.

    This is not being used for ticket redemption and absolutely NOTHING is being taken away from any fans – all traditional mailers, etc. will continue as is… this is merely a fan appreciation tool for the large amount of mobile phone users that love the Connecticut Sun!

  4. Roseanne Patrick

    Gee, that’s too bad when a CT Sun “Legend” or a person holding season tickets for the 8yrs the Sun has been in existence (who is a Facebook & Twitter person but on my home computer as opposed to a phone computer) wouldn’t be considered a person who lives in the year 2010!

    So, proximity marketing or “Ace Marketing” only involves “mobile devices”? That must mean the newsletter formerly emailed (infrequently) to folks will no longer be active and that the transfer of information will be excluded to those of us seniors who purchase tickets but not over a mobile device!

    I can promise you that many ticket holders DO NOT use the device and that their exclusion may not be to the betterment of the organization. Think about it.

  5. RP

    Rosie- more than likely someone with a phone like yours wouldn’t be interested in the content being delivered. this tech is for people who live in the year 2010. Sorry.

  6. Roseanne Patrick

    Hi,

    What happens to those folks (like me) who don’t have a “blue tooth” phone but rather a regular ole phone to make contact with people rather than use a computer on the phone?

    Rosie Patrick

Comments are closed.