comScore: US Smartphone Ownership Continues to Outpace Expectations

Even the most aggressive smartphone sales estimates in the US are apparently not aggressive enough. On Friday morning, comScore released some eye-opening data from its MobiLens service, which looks at key trends in the US mobile phone industry. The latest research was performed during the three month period ending April 2011. The study surveyed more …   Read More

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Even the most aggressive smartphone sales estimates in the US are apparently not aggressive enough.

On Friday morning, comScore released some eye-opening data from its MobiLens service, which looks at key trends in the US mobile phone industry.

The latest research was performed during the three month period ending April 2011. The study surveyed more than 30,000 US mobile subscribers.

The findings show that Samsung is the top handset manufacturer overall with 24.5% market share. Google Android, however, led among smartphone platforms with 36.4% market share.

But perhaps the most noteworthy morsel of information gleaned from the report reveals that 74.6 million people in the US now own smartphones, up 13% from the three-month period ending in January 2011.

Other interesting findings include:

  • In April, 68.8% of U.S. mobile subscribers used text messaging on their mobile device
  • Browsers were used by 39.1% of subscribers (up 2.1% points)
  • Downloaded applications were used by 37.8% (up 2.4% points)
  • Accessing of social networking sites or blogs increased 2.7% points, representing 28.0% of mobile subscribers
  • Playing games comprised 26.2% of the mobile audience (up 2.5 percentage points)
  • Listening to music represented 18.0%.

To read the full report from comScore, click here.

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