comScore Underscores Rapid Growth of Online Video Consumption

On Tuesday, comScore released data from the comScore Video Metrix service. The findings draw attention to the runaway momentum of online video consumption. According to the information presented by comScore, 182 million U.S. Internet users watched online video content in December 2011. That’s averages out to more than 23 hours per viewer. The total U.S. …   Read More

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On Tuesday, comScore released data from the comScore Video Metrix service. The findings draw attention to the runaway momentum of online video consumption.

According to the information presented by comScore, 182 million U.S. Internet users watched online video content in December 2011.

That’s averages out to more than 23 hours per viewer.

The total U.S. Internet audience viewed 43.5 billion videos. Not surprisingly, Google Sites – but YouTube chiefly among them – ranked as the top online video content property in December with 157.2 million unique viewers.

VEVO ranked second with 53.7 million and Yahoo! Sites ranked third with 53.3 million viewers.

Other notable findings from the December 2011 report include:

  • 85.3 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.8 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 14.1 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

To learn more about the new report from comScore, click here.

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  1. comScore Underscores Rapid Growth of Online Video Consumption :: xLAB Mobile

    […] Mobile Marketing Watch » Marketing Strategy Categories : Mobile Marketing Tags : comScore, Consumption, Growth, Online, Rapid, Underscores, Video […]

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