comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter

On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending in July of 2013. According to the details released, Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while  Android still led as the No. 1 …   Read More

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comScore U.S. Smartphone Penetration Climbs North of 60 Percent Last QuarterOn Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending in July of 2013.

According to the details released, Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while  Android still led as the No. 1 smartphone platform with 52 percent platform market share.

Not surprisingly, Google Sites ruled the roost once again last quarter.

“Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage),” comScore said, “followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent).”

All told, 143.3 million people in the U.S. owned smartphones during the surveyed period.

As of this writing, smartphone penetration in the United States is north of 60%, up 3 percent since April.

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