The email evolution rages on.
While web-based email usage begins to experience a slow a decline in the US, mobile email usage has accelerated at a breakneck pace according to the latest data provided by comScore, Inc.
On Thursday, comScore released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services.
Based on data collected during the month of November 2010, the number of visitors to web-based email sites declined 6% compared to the previous year. During the same time period, however, the number of users accessing email via their mobile devices grew by 36%.
“Digital communication has evolved rapidly in the last few years with an ever-increasing number of ways for Internet users to communicate with one another,” said Mark Donovan, comScore senior vice president of mobile.
“From PCs to mobile devices, whether its email, social media, IM or texting, consumers have many ways to communicate and can do so at any time and in any place,” Donovan, following the published results of the study. “The decline in web-based email is a byproduct of these shifting dynamics and the increasing availability of on-demand communication options.”
In November 2010, 70.1 million mobile users accessed email on their mobile device, a figure representing some 30% of all mobile subscribers.
Daily usage of email, however, showed an even greater increase, growing 40% as “43.5 million users turned to their mobile devices on a nearly daily basis for their email communication needs.”
For more information about the findings of comScore’s report, click here.
