comScore Sees 45% Spike in Mobile Banking App Usage in the U.S.

On Thursday, the team at comScore published a new report on mobile financial services usage in the U.S. The research indicates that 32.5 million Americans accessed mobile banking information on their devices at the end of Q2 2011 in June. That represents 13.9 percent of all mobile users. According to comScore, 12.7 million mobile subscribers …   Read More

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On Thursday, the team at comScore published a new report on mobile financial services usage in the U.S.

The research indicates that 32.5 million Americans accessed mobile banking information on their devices at the end of Q2 2011 in June. That represents 13.9 percent of all mobile users.

According to comScore, 12.7 million mobile subscribers also used banking apps – increase of 45 percent from Q4 2010.

Similarly, mobile credit card services saw a correspondingly large increase, with 18.4 million mobile users accessing credit card information, up 23 percent from December 2010.

“The investments in mobile made by financial services institutions, along with the continued growth in smartphone adoption, have had a truly positive effect on the use of mobile financial services,” says Sarah Lenart, comScore vice president for Marketing Solutions. “New apps and mobile-enhanced sites have made it easier for customers to seek out financial information using mobile devices. With tablets and other web-enabled connected devices gaining popularity in addition to smartphones, financial service institutions are poised for additional growth in mobile access.”

comScore will present its findings during a complimentary live webinar (The State of the U.S. Mobile Financial Services Industry) later today. For more information and to register, click here.

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1 comment

  1. Joe

    Great article!

    One thing I would like to share is the fact that surfing online from a mobile device is now the trend. If you build your website or part of it using Flash you are losing exposure and potential customers. Something we have used and are really happy with is soloago.com because you can create photo gallery widgets using no flash. You can market your products using this app.

    Mobile surfers will continue increasing.

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