ComScore Says Amazon’s Kindle Fire is on Fire Among Android Tablets

Despite being only 6 months old, Amazon’s Kindle Fire is quickly coming to dominate the slate of Android-powered tablets on the market today. On Friday, comScore unleashed the next generation of its Device Essentials service, offering new insight into global digital device usage. So what are some of the most interesting finds? Within the Android …   Read More

950 0
950 0

Despite being only 6 months old, Amazon’s Kindle Fire is quickly coming to dominate the slate of Android-powered tablets on the market today.

On Friday, comScore unleashed the next generation of its Device Essentials service, offering new insight into global digital device usage.

So what are some of the most interesting finds? Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012.

Samsung’s Galaxy Tab family followed with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.

According to comScore, tablet adoption among U.S. consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market.

Not surprisingly, screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10″ Apple iPad, 9″ Sony S1, 7″ Amazon Kindle Fire and 5″ Dell Streak.

Are you currently an Amazon Kindle Fire owner? If not, does hearing about the tablet’s surging popularity make you want one?

In this article