comScore Publishes Mobile Subscriber Market Share Report For April

Following its report on the fastest growing mobile app and browser content, comScore today published a report detailing U.S. mobile subscriber market share for April, 2010. The report, which features data pulled from comScore’s MobiLens service, details key trends in the U.S. mobile phone industry during the three month period ending in April, compared to …   Read More

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Following its report on the fastest growing mobile app and browser content, comScore today published a report detailing U.S. mobile subscriber market share for April, 2010.

The report, which features data pulled from comScore’s MobiLens service, details key trends in the U.S. mobile phone industry during the three month period ending in April, compared to the preceding three-month period.   The report ranked the leading mobile OEMs and operators in the U.S. according to their share of usage by current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary device.

In terms of operator share, Verizon still leads the pack with 31.1% share, with AT&T a close second with 25.3% share.  Verizon has lost market share during the first three months of 2010, while AT&T has gained slightly.

As for OEM device manufacturers, Samsung, LG and Motorola were neck and neck with 21.1%, 21.8% and 21.6% respectively.  RIM came in fourth at just 8.4%.  For the 3 month period ending in April, 234 million Americans age 13 and older were mobile subscribers.

In terms of mobile content, during the February through April 2010 time period, 64.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.1 percentage points versus the prior three month period, while browsers were used by 31.1 percent of U.S. mobile subscribers (up 2.5 percentage points).

Subscribers who used downloaded applications comprised 29.8 percent of the mobile audience, representing a substantial increase of 3.1 percentage points over the prior three month period.  Accessing of social networking sites and blogs also continued to grow, increasing 2.8 percentage points to 19.9 percent of mobile subscribers.

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