comScore has announced the availability of mobile commerce sales estimates by product category occurring on both smartphones and tablets.
According to the digital measurement giant, this new capability aligns with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into the trends and market dynamics driving the emerging m-commerce sector.
So what do the latest numbers look like? comScore says mCommerce spending reached $4.7 billion in Q2 2013 with a growth rate of 24 percent vs. year ago.
For the first half of the year mCommerce spending accounted for $10.6 billion, representing 10 percent of total digital commerce during that time.
With the anticipated seasonal surge in Q4 spending, mCommerce could surpass $25 billion for the full year.
“While mobile devices are already extremely influential in the overall buying process, they are also beginning to drive a meaningful percentage of digital commerce,” says comScore chairman Gian Fulgoni. “One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x, which itself is growing at rates in the mid-teens.”
