comScore Launches Media Metrix Multi-Platform in the U.S.

comScore this week launched the Media Metrix Multi-Platform in the U.S.

Dubbed “the next generation of digital audience measurement and media planning,” comScore says this first-of-its-kind product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment.

“We are excited to formally introduce Media Metrix Multi-Platform, a revolutionary development that combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms,” explains Jeff Hackett, executive vice president of comScore.

This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients.

It’s also worth noting that since that web analytics firm now includes mobile traffic and viewers, the list of the most visited digital properties today looks something like this: Google sites, Yahoo! Sites, Microsoft, Facebook, Amazon sites, AOL, Glam Media, Apple Wikimedia Foundation sites, and CBS Interactive.

“Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties’ audience sizes increasing, in addition to changes occurring within content category rankings,” comsScore says. “The average property within the Top 100 increased its audience size by an average of 38 percent, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent.”