MMW just received word from comScore about the newest resource being introduced by the global leader in digital measurement and analytics.
comScore today is touting the new Digital Analytix Multi-Platform, which is billed as the next generation of digital business analytics.
Building on comScore Digital Analytix – a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform expertise to help businesses gain a deeper understanding of behavior across platforms.
“As pioneers in multi-platform measurement, comScore has been at the forefront in solving the complex technological and methodological issues associated with digital consumers shifting from screen to screen. With the introduction of Digital Analytix Multi-Platform, we are now bringing this expertise to enterprise analytics to help publishers and retailers understand the behavior of their customers across platforms,” says Jodi McDermott, vice president at comScore.
Digital Analytix Multi-Platform offers deeper insights to businesses about their own customers’ behaviors across their products and properties, “resulting in better, more granular information.”
“Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparalleled insight into the complete customer journey from acquisition to conversion,” McDermott adds. “Accurately accounting for these behaviors gives businesses the metrics needed to enhance the customer experience, develop more effective marketing strategies and, ultimately, drive brand loyalty.”
To learn more about Digital Analytix, click here.