comScore today released the findings of a new study on U.S. smartphone shopping behavior. And the results point to some clear winners in the mobile commerce space today.
The study found that 4 in every 5 smartphone users accessed retail content on their device in July.
Incredibly, for the month, 85.9 million people age 18 and older visited a retail destination via a mobile browser or app on their smartphone.
Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors) also attracted significant mobile audiences.
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment,” said Mark Donovan, comScore SVP of mobile. “But adapting isn’t always easy, especially when considering the complexity of the mobile environment, which requires optimizing the experience across multiple platforms and for both mobile websites and apps. The retailers who best understand how consumers are engaging in mobile shopping behaviors and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics.”
To check out the comScore report in full, click here.