Supporting its focus on measuring the multi-platform behaviors of today’s connected consumers, comScore says its U.S. mobile measurement assets now include big data from major mobile segments of the population.
The data in question is culled from more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices (game consoles, smart TVs, etc.).
These massive sample sizes empower comScore’s multi-platform audience and ad campaign ratings products with the granular insights sought by clients.
“A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level big data assets that provide enough common touchpoints to determine audience overlap,” says Serge Matta, comScore President of Commercial Solutions.
“comScore’s two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients,” Matta adds. “The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms.”