Comscore Data Shows The Number of Mobile Display Advertisers Has Risen 128% in The Last 24 Months

According to the latest findings of an insightful comScore study, the number of US display advertisers on mobile devices has doubled in just the last two years. In April 2011, 689 advertisers used mobile display advertising campaigns to reach consumers, up 128 percent from two years prior, demonstrating the growing use of the mobile channel …   Read More

790 5
790 5

According to the latest findings of an insightful comScore study, the number of US display advertisers on mobile devices has doubled in just the last two years.

In April 2011, 689 advertisers used mobile display advertising campaigns to reach consumers, up 128 percent from two years prior, demonstrating the growing use of the mobile channel for advertisers.

ComScore finds that mobile content and publishing account for half of all products advertised on mobile devices.

Specifically, an analysis of advertised categories revealed that mobile content and publishing accounted for 50% of mobile ads. Another 26% of display advertisements were for consumer discretionary goods. Information technology accounted for 7%, and comScore found that financial services accounted for another 6% of mobile display ads.

“Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold,” says Hans Fredericks, ComScore’s vice president.

“The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks” are largely responsible for providing “a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS,” Fredericks concludes.

The publication of this study is a timely one, given comScore’s complimentary webinar scheduled for today, Wednesday, June 8th, from 2-3 PM EDT (11 AM-12 PM PDT). The webinar is entitled “The State of the U.S. Mobile Advertising Industry and What Lies Ahead.”

Hans Fredericks, Michael Becker, MMA Managing Director for North America, and Scott Hendrickson, VP of Advertising Sales for Where, Inc., will lead the presentation.

In this article

5 comments

  1. SOMO | JacAPPS

    […] vice-versa.  And to illustrate this symbiotic relationship, a newly released comScore study, “The State of the U.S. Mobile Advertising Industry and What Lies Ahead,” shows that the biggest year to year increase in mobile is its use for social […]

  2. Mobile advertising, commerce becoming heavy hitters – BizReport | newzbuff.com

    […] mobile display advertiser numbers doubled between 2010 and 2011 and a forecast from retail …Comscore Data Shows The Number of Mobile Display Advertisers Has Risen 128% in …Mobile Marketing WatchThis mobile ad revolution is sponsored by…ITworld.comThe Future Of […]

  3. Jay Estis

    Although Mobile Advertising is still in it's relative infancy, it is already the largest marketing media available for small and medium size business owners.

    Right now, today June 8, 2011, is the absolute perfect time for these small and medium size businesses to get started with Mobile Marketing because just like the Internet has done, Mobile has leveled the marketing playing field. This is allowing the small to medium size "Local Business" to compete with the bigger fish, in their smaller pond.

    There is a warning I think these businesses must be aware of. And that is focusing solely on Mobile Technology, and forgetting about the actual "direct response marketing" aspect of what the Mobile Platform provides their business.

    This same mistake was made with the Internet. The key for business owners to remember is, like the Internet, Mobile is simply another "media". Just as Print, Television, Direct Mail are different media, so is Mobile.

    However, as a Marketing Professional, I clearly see the Mobile Media as offering the largest and most direct access to the market. With a 96% Market Penetration (according to CTIA), Mobile is simply unmatched in size and market penetration for just about any type of business.

    While I think it's safe to say we will see significant changes ahead for Mobile Marketing, those changes will only provide more opportunity for small and medium size business owners to better connect with a larger share of their market.

    And as someone who works with these business owners, I could not be more excited about what's ahead in the Mobile Marketing media.

  4. Comscore Data Shows The Number of Mobile … – Mobile Marketing Watch | Mobile Marketing Online

    […] study, the number of US display advertisers on mobile devices has doubled in just the last two. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged comScore, Data, Marketing, Mobile, Number, […]

  5. Comscore Data Shows The Number of Mobile … – Mobile Marketing Watch | Mobile Marketing Site

    […] study, the number of US display advertisers on mobile devices has doubled in just the last two. mobile marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged comScore, Data, Marketing, Mobile, Number, […]

Comments are closed.