comScore Data Reveals Growing Dominance of iOS, Android Smartphone Platforms

It’s an Android and iOS world. We just live in it. That’s according to the latest comScore MobiLens service report, which chronicles the key trends in the US mobile phone industry. The study, as usual, surveyed more than 30,000 US mobile subscribers during the three month period ending May 2011. According to the published data, …   Read More

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It’s an Android and iOS world. We just live in it. That’s according to the latest comScore MobiLens service report, which chronicles the key trends in the US mobile phone industry.

The study, as usual, surveyed more than 30,000 US mobile subscribers during the three month period ending May 2011.

According to the published data, 76.8 million people in the US owned smartphones during the reporting period – a full 11% higher from the preceding three month time frame.

In terms of the top OS dogs in the neighborhood, Google and Apple are the dominant key players.

Google’s Android ranked as the top operating system with 38.1 percent of U.S. smartphone subscribers, up 5.1%. Apple strengthened its second-place position, however, with 26.6 % of the smartphone market, up 1.4%. RIM, Microsoft, and Palm, respectively, rounded out the top five, deeply entrenched in Android’s shadow.

In May, 69.5 percent of US mobile subscribers used text messaging on their mobile device. Browsers were used by 39.8 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 38.6 percent (up 2.0 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 28.6 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 2.3 percentage points), while 18.6 percent listened to music on their phones.

For the three month average period ending in May, 234 million Americans ages 13 and older used mobile devices, comScore found.

Device manufacturer Samsung ranked as the top OEM with 24.8 percent of US mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share.

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