comScore announced this week the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets.
With this agreement, comScore now has 56 TV markets under contract with Raycom.
According to a provided release, Amarillo, Texas; Boise, Idaho; Odessa-Midland, Texas; Waco-Temple-Bryan, Texas and Wichita Falls-Lawton, Texas will become the latest Raycom markets to utilize comScore as selling currency.
Of the 56 markets, Raycom now has 33 markets that use comScore Local TV service as their exclusive source of television ratings information.
“Raycom was an early supporter of Rentrak, now comScore local TV, and we are very happy to continue the expansion of our partnership,” said VP of Research at Raycom Billy McDowell. “comScore Local’s television measurement services provide us with reliability, stability and helps target the television audiences advertisers need to generate increased sales and profitability.”