comScore, Inc. on Wednesday published its 2016 U.S. Cross-Platform Future in Focus report.
Available to the public as a free download, the comScore crew says that the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.
2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing content across more screens than ever before.
To download a copy of the 2016 U.S. Cross-Platform Future in Focus report, click here.