Yesterday, Compete published the results of its Q1 2010 Smartphone Intelligence survey, in which behavioral and survey-based insights are gained in regards to how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.
Though it may come as no surprise given the proliferation of smartphones, local search, social networking and gaming are still showing the most movement with consumers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.
In terms of social networking, Twitter and Facebook continue to dominate the smartphone landscape. According to Compete’s findings, 33 percent of smartphone Twitter users primarily send tweets via their smartphones, and 33 percent of these consumers prefer to read tweets on their phone. Of those accessing Facebook from their smartphone, consumers are increasingly using the device to read news feeds (66 percent), post status updates (60 percent), read/reply to private messages (59 percent) and post photos (44 percent).
In terms of gaming, iPhone users remain the predominant demographic- Compete found that 51 percent of iPhone users have five or more games loaded on their smartphones. In contrast, 46 percent of BlackBerry users have no games on their devices. Not only do iPhone owners download more games, they play games more frequently than owners of other smartphones. Of the consumers surveyed, 37 percent of iPhone users report playing games on their smartphones at least daily and puzzle games seem to be capturing the majority of this attention.
