Cole Haan, the American lifestyle footwear and accessories brand, has just launched Apple Pay within their mobile shopping application.
According to details shared with MMW, the move will allow customers to make purchases with one touch.
Cole Haan, we’re told, is the first lifestyle brand to adopt this contactless payment technology within a single branded application experience.
Consumers will now have the opportunity to experience the ease of effortless, user-centric and secure one touch payment with Apple Pay on the mobile shopping app. Cole Haan partnered with leading mobile commerce platform, PredictSpring, to build the Cole Haan iPhone, iPad and Android mobile apps, providing consumers with an elevated brand experience through visually rich user-generated content.
“The Cole Haan enthusiast is on the go and online at all times,” said David Maddocks, Chief Marketing Officer at Cole Haan. “The mobile wallet in our popular mobile application made perfect sense for the Cole Haan customer who wants to stay stylish at the touch of a button.”