CodeBroker Touts New Mobile Loyalty Experience Engine

With the stated goal to help loyalty marketers grow member enrollment and engagement, CodeBroker is making waves with its newest offering.

While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker — a developer of mobile marketing solutions — has just announced the “CodeBroker Mobile Loyalty Experience Engine.”

We’re told that this is the first loyalty marketing solution that gives marketers an omnichannel approach to mobile loyalty program member acquisition and engagement.

“Market trends clearly show that loyalty program participation is decreasing, so we developed this solution to help loyalty marketers address the challenges of both loyalty program member acquisition and engagement,” said CodeBroker CEO Dan Slavin. “Consumers have their own preferred mobile communications channel, whether that’s via text, Facebook, mobile wallet, email, or a mobile app. So we developed a complementary solution that marketers can plug into existing loyalty platforms to give consumers on-demand access to their loyalty card, rewards, and points via their favorite mobile channel.”

The CodeBroker Mobile Loyalty Experience Engine addresses many of the consumer complaints regarding loyalty programs that were discovered in the CodeBroker 2017 Shopper Loyalty research. Although consumers prefer to access programs via smartphones, there are a range of different communications channels that mobile provides — and consumer preference is across the board, which is why loyalty marketers need an omnichannel mobile approach to both acquisition and engagement.

More information about the program is available here.