Social media platform Pinterest has been around for a number of years and is perennially one of the top 10 most popular social media websites on the net. They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.
Pinterest recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.
The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.
With quite a bit of success, AdAge recently explored in depth, Pinterest decided to increase the profile of Pin Picks, and they’ve used a four-week campaign timed with the upcoming Halloween holiday to do it.
David Rubin is the company’s head of brand and he believes that Halloween is perfect time to let people know about Pin Picks, especially since nearly 200 million of them will be going to the social media site in order to get ideas for costumes, events and activities for their holiday celebration.
Pinterest has 4 weeks and 4 themes ready to go, including horror, villains, superheroes, and humor, and has paired with the best companies to do something special with each. For example, their humor portion will be co-marketed with Funny or Die.
The idea is to pair popular YouTube channels, and other online brands, with the Pinterest brand, and drive business up for both, with each one feeding the other. Pinterest recently increased the potency of their analytics tools for their publishers as well.
Brands like BuzzFeed like the new traffic Pinterest is sending their way, which they say is only second now behind Facebook for their site.
