Skip to content
May 29, 2023
Mobile Marketing Watch

Mobile Marketing Watch

  • Mobile Marketing
    • Mobile Commerce
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Spam
    • Mobile Payments
  • Advertising
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Smartphones
    • Mobile Devices
    • Tablet Devices
  • Resources
    • Infographics
    • News
  • Mobile Retail
  • Social Media
  • Home
  • Co-Marketing with Pinterest? Sounds like a Win-Win for These Companies
  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • Mobile Social
  • News
  • Platforms
  • Technology

Co-Marketing with Pinterest? Sounds like a Win-Win for These Companies

michael9 years ago03 mins

monSocial media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.

Pinterest  recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.

The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.

With quite a bit of success, AdAge recently explored in depth, Pinterest decided to increase the profile of Pin Picks, and they’ve used a four-week campaign timed with the upcoming Halloween holiday to do it.

David Rubin is the company’s head of brand and he believes that Halloween is perfect time to let people know about Pin Picks, especially since nearly  200 million of them will be going to the social media site in order to get ideas for costumes, events and activities for their holiday celebration.

Pinterest has 4 weeks and 4 themes ready to go,  including horror, villains, superheroes, and humor, and has paired with the best companies to do something special with each. For example, their humor portion will be co-marketed with Funny or Die.

The idea is to pair popular YouTube channels, and other online brands, with the Pinterest brand, and drive business up for both, with each one feeding the other. Pinterest recently increased the potency of their analytics tools for their publishers as well.

Brands like BuzzFeed like the new traffic Pinterest is sending their way, which they say is only second now behind Facebook for their site.

Tagged: co-marketing marketing mobile Pinterest social mobile

Post navigation

Previous: HangIt Raises Big Bucks to Shake Up Mobile Marketing
Next: Big Brands Everywhere Hopping on Location-Based Marketing Bandwagon

Related News

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

EmmaM4 years ago3 months ago 0

How Flutter Looks Set to Transform Android and iOS App Development

EmmaM4 years ago3 months ago 0

Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

ChristaH5 years ago3 months ago 0

Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
All Rights Reserved 2023. Powered By BlazeThemes.