Business news giant CNBC has cornered more than just the Nielsen’s ratings market. It seems they’ve also cornered the business news mobile sector.
CNBC’s Mobile Web site (http://mobile.cnbc.com) which kicked off it’s initial push in June 2008, is experiencing rapid monthly growth, up more than 10-fold from its first month with 2.7 million page views to more than 30 million in March ’09.
Although CNBC attributes the traffic growth to the mobile site’s “exclusive news content,” those of living in the real world see the recession, financial turmoil within the global economy, and accessibility of real time (and free) information as the biggest contributors to the mobile CNBC surge.
As it stands, CNBC’s cable network reaches approximately 400 million homes worldwide, including more than 95 million households in the U.S. and Canada.
In this highly uncertain financial marketplace, you will likely see a swarm of imitators of the CNBC model. And according to Scott Drake, Vice President, Digital Technology & Products at CNBC, “User feedback continues to be extremely enthusiastic and we look forward to announcing additional applications in the near future that will make the site even more valuable to them.”
