MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio.
We’re told that the deal will add powerful new mobile marketing capabilities to the Clutch platform.
“Marketers have been pressed into using sales platforms that were never the right tool for the job, and because of that, they’ve had to bolt on additional solutions to solve new needs as they arise,” said Clutch CEO Ned Moore. “With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio’s intelligent mobile platform will allow us to deliver these experiences instantly and with greater context.”
The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking to automate mobile solutions to deliver shipping notices, rewards, coupons, brand messages, and more.
“Clutch built its business on unifying data to give marketers an actionable, complete view of their customers, and blending our capabilities with theirs is just natural,” said Persio co-founder Nick Doulas. “Together we can integrate customer data into virtually every marketing activity, from loyalty and gift to direct mail or e-commerce, and of course, mobile.”