Citrix announced Tuesday in a statement shared with MMW that Tim Minahan is joining its executive team as chief marketing officer.
Minahan will be “responsible for leading and evolving the Citrix marketing strategy to continue to drive the company’s vision of securely and reliably delivering applications and data.”
We’re told that Minahan will report to Citrix interim CEO and president, and executive chairman, Bob Calderoni.
As a change agent for digital transformation, go-to-market strategy, demand generation, sales execution, M&A, and supply chain, Minahan has generated billions of dollars for both fast-growing start-ups and premier technology brands.
“Minahan has a proven track record in driving transformation, growing businesses, and leading high-performing teams to unprecedented success,” said Calderoni. “His passion and experience is a great complement to the executive team as Citrix continues to build positive momentum and focus on the company’s transformative initiatives announced earlier this year.”