Citibank and Yellow Paper — a Latin American banking and mobile payment provider — had such great success with their Latin American mobile challenge, that they have decided to extend a similar challenge in the US titled “Citi Mobile Challenge U.S. 2014.”
The event will be held in three different locations:
- Silicon Valley on November 10th
- New York on November 12th
- Miami on November 14th
The live events will feature an array of mobile challenges and hackathons, Mobile Commerce Daily confirms. While many events will be solely for fun, the end goal is to support the growth of digital banking technology and platforms by accessing innovative individuals from around the nation.
“I think it’s an amazing initiative that has been done by Citi, and we should see more initiatives by similar players,” said Serge Elkiner, CEO of Yellow Pepper. “It would really cement the innovation and the push for people to continue innovating.”
This is the first annual event, and Citibank and Yellow Pepper hope it will be the first of many. $100,000 in prizes will be awarded—$50,000 for the most Innovative Mobile Solution and another $50,000 for the best Internet of Things/Wearable.
