Financial services juggernaut Citi announced this week that it has entered into a so-called “digital marketing alliance” with the online real estate marketplace Zillow.
Although the savvy marketing folks at Citi are no strangers to digital advertising, we’re told that the integrated offering is dedicated to reaching home buyers and those in need of mortgage financing, “in priority cities for Citi’s U.S. consumer business.”
Under the agreement, Citi has an increased presence on Zillow, Zillow Mortgages and StreetEasy, which Zillow calls “New York City’s go-to real estate app and website.”
Citi has increased its advertising program for mortgages on StreetEasy, including multiple ad placements, sponsorship of content, and visibility for approved pre-certified buildings. In addition, the Citi brand will be amplified, in terms of advertising, on Zillow’s desktop and mobile experiences.
“Today, the vast majority of potential homebuyers begin their property searches online,” said CD Davies, Head of Citi’s Mortgage business globally. “We are stepping up our digital presence in the real estate space to ensure we are a leading mortgage provider in the markets we serve. Zillow offers us the opportunity to reach homebuyers and engage the real estate community in an easily accessible and productive way.”
